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Worst of the Week: Battle royale! |
And without further ado:
So, AT&T Mobility is finally set to commercially launch LTE services across five markets this weekend, throwing its hat into the oncoming LTE battle that is currently dominated domestically Verizon Wireless. (Sorry MetroPCS.)
(I only half kid with the use of the term “finally” as I still vividly remember an AT&T executive speaking at a 4G World event a couple of years ago basically saying the carrier was in no hurry to roll out LTE services as its plans for HSPA+ would take care of its mobile broadband needs. This plan was quickly pushed aside following Verizon Wireless’ rapid LTE rollout plans and AT&T Mobility has managed to throw up a LTE network in a relatively short period of time.)
Now, we will finally see a head-to-head battle between the nation’s two largest wireless operators using what is in essence the same network technology. Let the marketing hype begin!
Verizon Wireless to this point has done a tremendous job of getting across the point that its “4G” network is somehow superior to that of its competitors as well as to its own 3G network. Well done Verizon Wireless.
To read the rest of this column go to RCR Unplugged.
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Last changed: 09/17/2011 at 8:10 AM
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